Fashion & sculptural silhouettes / Independent concept
Lines in motion.
STRATEGY
DESIGN & EXPERIENCE
Our creative hypothesis: the relationship between a garment and the body is best understood through movement. We made that relationship the organising idea of the digital experience.
Lines in motion follows the passage from body to silhouette to detail. Each composition gives space to the line and the way it changes.
The opening establishes a sculptural presence. Motion and negative space guide the eye through the relationship between shape and gesture.
ALAÏA
Full silhouettes alternate with closer compositions. The collection reveals its range through changes in proportion, volume and attitude.
Vertical framing gives the body its full presence. The mobile sequence keeps the relationship between the complete look and its details.
The product view slows the gaze. Material and construction become part of the same visual story as the silhouette.