Luxury automotive / Independent concept

Aston Martin.

The feeling outlasts the road.

Creative strategy
Digital experience

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The strategic insight

Make the drive
feel personal.

An icon can be admired from a distance. Our creative hypothesis: desire becomes personal when someone can imagine their own life at the wheel.

The Afterimage turns that projection into an experience: a road, a rhythm, a feeling that stays.

Creative strategy · Art direction · UX/UI · Creative development2026

01 / The brand world

Enter the feeling.

Film, depth and changing light make the world of Aston Martin tangible. The page unfolds on its own.

ASTON MARTIN01 / 08
ASTON MARTIN01 / 08
THE AFTERIMAGE / BRAND EXPERIENCEAutomatic journey

The creative platform

The Afterimage.

The drive ends.
The sensation stays.

02 / The range

A character
for every desire.

Each model expresses a different way of driving — and of seeing yourself. The range becomes a choice of character.

ASTON MARTIN01 / 08
ASTON MARTIN01 / 08
THE RANGE / FOUR PERSONALITIESDESKTOP + MOBILE

03 / Vanquish

Give desire
something to hold on to.

Presence creates the first impression. Materials, proportions and engineering give it substance.

ASTON MARTIN01 / 08
ASTON MARTIN01 / 08
VANQUISH / PRODUCT EXPERIENCEDESKTOP + MOBILE

04 / Two instincts

One family.
Two very different pulses.

A shared design language leaves room for individual character. Valhalla looks ahead. Vantage lives in the present.

ASTON MARTIN01 / 08
ASTON MARTIN01 / 08
01 / VALHALLATHE NEXT INSTINCT
02 / VANTAGETHE PRESENT TENSE
IPHONE DUO / VALHALLA + VANTAGEAutomatic journey

05 / The intimate scale

From the silhouette
to the sensation.

Desire begins with what we see. It deepens through what we can almost touch. The details bring the experience closer.

ASTON MARTIN01 / 08
ASTON MARTIN01 / 08
THE INNER WORLD / FILM & MATERIALITYDESKTOP + MOBILE

The SAMUR-AI approach

One vision.
A complete experience.

Strategy, content, design and development in one continuous process. An ultralight team, accelerated by AI, with a creative point of view carried through to the finished site.

STRATEGY & CONTENTART DIRECTION & UX/UIDEVELOPMENT & MOTION

Your next chapter

Give people a reason
to feel your brand.

Let’s shape it.

Independent, self-initiated concept by SAMUR-AI. Not commissioned by or affiliated with Aston Martin. Aston Martin photography, films and trademarks belong to their respective owners.