Eyewear & creative expression / Independent concept
Between realities.
STRATEGY
DESIGN & EXPERIENCE
Our creative hypothesis: eyewear can be approached as a change in how someone presents themselves to the world. We built a journey where artistic surprise leads toward that personal choice.
Between realities connects an unexpected visual universe with a clear encounter with the frames. Each transition brings the visitor closer to a possible version of themselves.
Campaign imagery and sculptural compositions create a distinctive entrance. The opening establishes curiosity and a desire to see what follows.
GENTLE MONSTER
The collection introduces clear product views within the creative world. Shapes and proportions become the visitor’s points of orientation.
The mobile compositions create a dialogue between the campaign world and the object. Distinct perspectives keep the journey surprising and legible.
A closer presentation reveals the frame’s line and character. The product sequence connects the artistic world with a wearable expression.