SAMUR-AIRimowa / CAMPAIGNS
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RIMOWA — independent creative concept
RIMOWACAMPAIGN STRATEGY & ART DIRECTION

SAMUR-AI / SELECTED WORK

Every journey
leaves a line.

Discover the thinking ↓
01The point of viewSAMUR-AI / DESIGN STUDY
Strategic premise

Make the journey visible in the object.

Use the groove as a visual bridge between luggage and landscape. A line becomes a horizon, a route, a memory: one recognisable idea across every frame.

Work by SAMUR-AI

Creative platform · Art direction · Image making · Motion design · Outdoor · Social system

Independent concept · 2026
02 / The creative device

Groove.
Horizon.
Journey.

The product code becomes
the campaign’s composition.

Traveller with grooved silver luggage crossing a station platform
03 / The human chapter
Art direction

Movement,
with a point of stillness.

Long horizons. Low camera positions. A silver case held sharp against a world in motion. The traveller carries the story; the object anchors the image.

04One idea, three encountersSAMUR-AI / DESIGN STUDY
Landscape campaign layout
RIMOWAEvery journey
leaves a line.
Vertical social campaign layout
RIMOWACarry
the story.CAMPAIGN CONCEPT / SOCIAL
Rimowa campaign concept in an airport billboard setting
05 / The idea at architectural scale
06Motion study / 15 secondsSAMUR-AI / DESIGN STUDY
Motion poster source: silver luggage in volcanic landscape
RIMOWAA line.
00—05 / The line05—10 / The horizon10—15 / The journey

Animated campaign study from concept imagery. Intended sound direction: a wheel rhythm opening into wind.

The workDesigned deliverablesSAMUR-AI / DESIGN STUDY
Campaign platformKey visual directionLandscape & portrait assetsOutdoor application15-second motion posterSocial design system
The approach

Human instinct.
Artificial intelligence.
A singular point of view.

Project status

Independent, self-initiated concept by SAMUR-AI. Not commissioned by or affiliated with Rimowa.

Concept imagery and design studies. No commercial launch or measured performance is claimed.

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