ASTON MARTINWEBSITE & BRAND EXPERIENCE
ASTON MARTIN / THE AFTERIMAGE01 / 08
THE AFTERIMAGE / INDEPENDENT CONCEPT
Aston Martin
Creative strategy & digital experience
Independent concept by SAMUR-AI.
Instinct first. AI unleashed.Scroll to explore
Lightspeed.
Light structure.
Websites, brands & campaigns.
Human instinct. AI in the making.
Selected work( 23 PROJECTS )
Work
Read the case
BRIONI01
BRIONI01
Brioni
Tailoring & menswear
The Light of Rome / Independent concept.
LOEWE01
LOEWE01
LOEWE
Fashion, leather goods & craft
A different kind of ordinary / Independent concept.
ALAÏA01
ALAÏA01
ALAÏA
Fashion & sculptural silhouettes
Lines in motion / Independent concept.
BOTTEGA VENETA01
BOTTEGA VENETA01
Bottega Veneta
Leather goods & craftsmanship
Between the weave / Independent concept.
VACHERON CONSTANTIN01
VACHERON CONSTANTIN01
Vacheron Constantin
Haute horlogerie
The art of time / Independent concept.
BOUCHERON01
BOUCHERON01
Boucheron
Jewellery
Light in motion / Independent concept.
AMAN01
AMAN01
AMAN
Hospitality & destinations
A world held still / Independent concept.
RIVA01
RIVA01
RIVA
Yachting & Italian design
Still in motion / Independent concept.
BANG & OLUFSEN01
BANG & OLUFSEN01
Bang & Olufsen
Sound, objects & interiors
Resonance / Independent concept.
BYREDO01
BYREDO01
BYREDO
Fragrance & sensory storytelling
Memory in motion / Independent concept.
GENTLE MONSTER01
GENTLE MONSTER01
GENTLE MONSTER
Eyewear & creative expression
Between realities / Independent concept.
DISTRICT VISION01
DISTRICT VISION01
District Vision
Performance eyewear & sportswear
Inner Motion / Independent concept.
MŪBRANDING
Museum of Perception / Basel
Explore the case ↗MŪ Museum
Art you enter. / Identity & spatial direction
Strategy & design by SAMUR-AI.
OBJECTSLight, turned towards each other.
Explore the case ↗Christofle
Lueur / Product & object design
Independent design study / SAMUR-AI.
OBJECTSSpace is the signature.
Explore the case ↗Loewe Technology
still. / Product & object design
Independent design study / SAMUR-AI.
OBJECTSA thought. A click. A trace.
Explore the case ↗S.T. Dupont
TRAIT / Product & object design
Independent design study / SAMUR-AI.
RIMOWAGLOBAL CAMPAIGN
Every journey leaves a line.
Explore the case ↗Rimowa
Campaign / The groove becomes a journey
Independent concept / Strategy & design by SAMUR-AI.
CAMPAIGNSCraft, at the scale of imagination.
Explore the case ↗LOEWE
The world is a weave. / Campaign strategy & art direction
Independent design study / SAMUR-AI.
CAMPAIGNSGive the invisible a form.
Explore the case ↗Boucheron
THE SHAPE OF AIR / Campaign strategy & art direction
Independent design study / SAMUR-AI.
All your signals.One clear picture.9:41 ••• ▰
Your morning,made clear.YOUR DAILY READA shorter night.
A more active day.34 minutes less sleep.
1,200 more steps.LAST NIGHT7h 12mIllustrative app / synthetic data
SYNILO
Brand strategy, naming, visual identity, motion & app experience
Connected health / Self-initiated brand & product concept.
The art ofindividuality.
SINGULÆ
Brand strategy, naming, visual identity & packaging
Personal beauty / Self-initiated luxury brand concept.
NEW / KERNBRANDING & PRODUCT DESIGN
A new instinctfor performance.
KERN
Brand strategy, product vision & visual identity
A new instinct for performance / Self-initiated brand creation.
The agency, rethought.
Less between
idea and reality.
We bring strategy, design and technology into one creative process. Human instinct sets the direction. AI accelerates the making. You see where an idea can go by experiencing it.
01 / Pace
Lightspeed.
A working first version, early. Something to click, test and react to while the thinking is still taking shape.
02 / Structure
Light structure.
A direct line to the people making the work. Fewer handovers and less overhead. More of your investment in what the world sees.
03 / Possibility
Full ambition.
More directions explored. More ideas made tangible. The freedom to take the work further, with precision in every final detail.
A new way to work together.
React to the real thing.
- 01
Start with the right question.
We define the ambition, the audience and what needs to change.
- 02
Make the thinking tangible.
Explore a working website, a brand in context or a campaign taking shape. Your feedback goes straight into the work.
- 03
Refine. Test. Release.
We develop the chosen direction, resolve the details and prepare the experience or assets for launch.
What we make
01Websites
Brand experiences, websites and e-commerce. Strategy, UX, design and development evolve together in a working experience, refined and tested for launch.
02Branding
Positioning, naming, identity and art direction. A point of view made tangible across real applications, from the first mark to a complete brand world.
03Campaigns
Concepts, imagery, motion and content. One distinctive idea, explored quickly and developed into a coherent set of campaign assets.
04Objects+
Product concepts, packaging and editions. Forms and materials explored through visual prototypes, ready to inform the next stage of development.
One brief. New possibilities.Let’s see how far it can go.
A website. A brand. A new idea.
Let’s make the first move.